Why this programme?
According to Forrester, 72% of businesses say that improving the customer experience is their top priority. Although customer experience has become a top concern of business executives worldwide and is considered to be a key determinant of long-term corporate success, it is not easy to manage. Knowledge acquired in Strategic Marketing equips students with the right toolbox to succeed in today’s marketplace.
Maastricht University’s School of Business and Economics (SBE) is a world leader in customer-centric service management. Its affiliated Service Science Factory institute is one of the leading institutions of service management worldwide. It collaborates with companies from a variety of countries and industries to conduct research and develop solutions and innovations to help companies become more customer-centric.
Student profile
A strategic marketer can come from a variety of different backgrounds, including business, economics, psychology, or arts, culture and science. You should be interested in strategy and marketing and in applying cutting-edge scientific knowledge to real-life cases and projects. The projects require an open mind-set to trying new approaches, the ability to think both analytically and creatively as well as strong interpersonal skills.
World-class education
It's never business as usual at Maastricht University. Not only do our academic programmes incorporate the latest developments in each field, but we also focus on research and innovation in education itself. One of our three university-wide research themes is Learning & Innovation. With the creation of EdLab and the continuing improvement of our education strategies, you can be confident that not only will you know your chosen discipline inside and out, but you will also have the best learning experience possible.
Small groups = big advantages
Problem-Based Learning
As with most UM programmes, the School of Business and Economics uses Problem-Based Learning (PBL). In small tutorial groups of no more than 15 students, you seek solutions to ‘problems’ taken from real-world situations. Instructors only give help as needed, allowing you to develop independence and problem-solving skills useful to your career. This dynamic, collaborative system has one of the highest knowledge retention rates of any teaching method.
Maastricht University students on Problem-Based Learning
Amazing education opportunities @ SBE
Excellence programmes
To help students to excel, we developed the following excellence programmes:
- International Triangle Programme
- Dual Degree Programmes
- Global Innovation Challenge
- MARBLE Programme
- PREMIUM Honours Programme
Internships Office & TIP
The Internship Office has an extensive database of internship opportunities and is on hand for guidance and counselling. Students also have the option of combining their thesis and internship. During the Thesis-Internship Programme (TIP), your thesis will be written on a topic relevant to a company or organisation during a part-time internship.
Career development & Maastricht Business Days
We believe that partnerships, networking and Problem-Based Learning are crucial to connect our students to the business world. Together with our partners and alumni, we organise events to support students in their development and expand their networks.
International experience
Maastricht University is among the top 15 most international universities in the world. We encourage our students to see themselves as world citizens, and our educational programmes encourage study abroad, multilingualism, cultural exchange and sensitivity, and international career goals.
The International Classroom
UM embraces the International Classroom, an environment where our differences become our strengths. From day one, you’ll be challenged with differing viewpoints and experiences as you interact with staff and students from all over the world. This kind of interaction brings you closer to the programme’s goal of teaching you not only facts and concepts but also international accessibility and understanding. SBE is one of the most international faculties at Maastricht University, with over 60% of students and 55% of the academic staff coming from abroad, representing roughly 60 different nationalities.
Study abroad and get to know new people
Students from every one-year, full-time SBE master’s programme can apply for a master’s exchange semester. However, a master's exchange is only possible if you have 100% study progress. Students who will be doing their exchange in a third, extended, semester will take priority over students who will run into more of a study delay. Competition for exchange positions is high, and applying for a semester abroad does not guarantee a spot or that you will be allocated to your preferred choice. SBE will consider your study progress, motivation, academic achievements and curriculum vitae in the selection process.
- For more information, please contact the International Relations Office.
- If you are already an SBE student, you can find more information in the student portal.
Take your degree anywhere!
The SBE has the ‘Triple Crown’ of accreditations: from the American AASCB, the British AMBA and the European-wide EQUIS. This means your degree is recognised in many places throughout the world: perfect for an international career or postgraduate studies abroad.
One master, TWO degrees! - Double Degree programme
The Dual Degree programme at the School of Business and Economics lets you study at two universities and earn two master’s degrees.
You can participate at the beginning of the academic year in September, completing part of your master's programme at an institution abroad and part at SBE. After completing all the requirements of both master's programmes, you will be awarded a degree from each university. Almost all Dual Degree programmes can be completed with little or no delay in your studies and with minimal extra fees. The Dual Degree programme has carefully selected partner universities that are high-profile, research-oriented and preferably accredited by both EQUIS and AACSB.
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Global Innovation Challenge
The Global Innovation Challenge (GIB) offers MSc. International Business students a new opportunity to study in an international environment and gain practical experience with companies. The School of Business and Economics offers this excellence programme as a project-based course in which international master students work as external consultants on a business challenge of a given company or business unit that requires innovation and transformational approach. Thie Global Innovation Challenge is a part of the IBS network and aims to enhance students' innovation and creativity skills, knowledge in transformation, change management and creating business solutions with global impact
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