Master
Strategic Marketing
Are you interested in the ins and outs of marketing in a fast-paced, international business? Have you ever wondered why an intimate understanding of customers is so important to an organisation’s success? Do you want to find out how marketing and innovations can be utilised to deliver superior value to companies and customers?
Strategic Marketing revolves around four core areas: connecting with customers, creating value, managing innovations and developing data-driven strategies. It focuses on the role of marketing from the perspective of strategic, top management decisions, and blends state-of-the-art scientific knowledge with practice. Skills, analytical competences and an international mind-set are developed through team projects and real-life cases from our partner companies.
More information on this MSc:
Fast facts
- work in consulting, for B2C & B2B companies, for large multinationals, research institutes or departments
- 1-year, full-time master’s, taught in English
- starts in February and September
- weekly: 8 hrs classes, 14 hrs group work, 18 hrs individual study
- Dual Degree options available
- you’ll get an MSc in International Business with a specialisation in Strategic Marketing
Talk to our student ambassadors!
Would you like to ask or talk about something with one of our students? On our YouTube channel, our master's students answer some of your most pressing questions! Prefer to directly talk to one of our students? Below you will find an overview of SBE's student ambassadors. The ambassadors will be happy to help you with all your questions.
Ask our students - Masters edition
Carolina Moringa da Silva
Master's student at the School of Business and Economics
Nationality: Portugal
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Artur Sowinski
Master's student at the School of Business and Economics
Nationality: Poland
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Léon Scheunert
Master's student at the School of Business and Economics
Nationality: Germany
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Master information events
Interested in master's programmes from the School of Business and Economics? Find out more about one of the most international universities in Europe and immerse yourself in your programme of choice through the following events.
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Master's Open Day | sign up for the next Master’s Open Day
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Online info sessions | register for an online info session
Pre-master International Business
Interested in studying this master's programme, but do not yet meet the requirements? Consider pursuing our pre-master.
Triple Crown accreditation - School of Business and Economics
'Triple Crown' accreditation from AASCB, AMBA, EQUISMSc International Business ranked #73 in the Masters in Management 2024
Financial Times Masters in Management 2024Our students rated the School of Business and Economics among the top 49 leading Positive Impact Schools
Positive Impact Rating 2024UM is the 10th best Young University in the world
Times Higher Education 2024 Young Universities RankingYou may also find the following programmes interesting:
- MSc IB – Marketing Finance - Learn how to bridge the gap between 'number-crunching' finance professionals and customer-focused marketers.
- MSc Human Decision Science – Learn how to understand decision-making processes from both economic and psychological perspectives.
Want to know more about our Master programmes?
Request a brochure
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