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Strategic Marketing

Courses & curriculum 2024 - 2025

Strategic marketing consists of six mandatory courses and a master thesis. By tackling a combination of challenging case studies, real-life projects from our partner companies and guest lectures from expert practitioners, you develop important skills and analytical competences important in the field of Strategic Marketing.

* These course details are provided for the general information of prospective students, and are subject to change. No rights can be derived from this information with regard to graduation requirements, scheduling, content, examinations or other assessment procedures for the degree courses described here. Complete details of study programmes for each academic year are published on the SBE Student Intranet and in the Education and Examination Regulations (EER).

 

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Please check the Outline Study Programme.

Outline of your Study Programme (OSP)

To gain insight into the curriculum of this master's programme, we refer you to the Outline Study Programme website. Here you will find exactly which course is taught in which period and the contents of the courses. 

Outline Study Programme Check curriculum

  1. Year 1

    Courses
    • Marketing Strategy and Innovation
    • Consumer Psychology
    • Service Management
    • Marketing Intelligence
    • Research in International Business
    • Elective

    Skills + thesis

    • Writing a Master's Thesis Proposal
    • Master's Thesis or Thesis Internship Programme