Master
Marketing-Finance
Are you curious to learn how to bridge the gap in methodology, thinking, and language and between “number-crunching” finance professionals and customer-centric marketers? Are you interested in understanding biases and heuristics in consumer and investor financial decision-making? Are you interested in understanding how both financial as well as marketing actions drive firm performance and how they relate to each other? Then the interdisciplinary specialisation in Marketing-Finance could be right for you. As part of the master’s programme in International Business, the specialisation combines core Finance, Marketing as well as specialised Marketing-Finance courses.
The specialisation in Marketing-Finance not only teaches you an understanding of finance, marketing, consumer psychology and their interrelations but also how to integrate them in an environment that aims at maximizing financial performance as well as customer value.
More information on this MSc:
Fast facts
- work for large multinationals, banks, brokerages, insurance companies, management consulting, market research companies, European institutions
- 1-year, full-time master’s, taught in English
- starts in February & September
- weekly: 8 hrs classes, 12 hrs group work, 20 hrs individual study
- you’ll get an MSc in International Business with a specialisation in Marketing-Finance
Talk to our student ambassadors!
Would you like to ask or talk about something with one of our students? On our YouTube channel, our master's students answer some of your most pressing questions! Prefer to directly talk to one of our students? Below you will find an overview of SBE's student ambassadors. The ambassadors will be happy to help you with all your questions.
Ask our students - Masters edition
Carolina Moringa da Silva
Master's student at the School of Business and Economics
Nationality: Portugal
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Artur Sowinski
Master's student at the School of Business and Economics
Nationality: Poland
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Léon Scheunert
Master's student at the School of Business and Economics
Nationality: Germany
Contact me
The study incorporates the psychological parts of marketing to help you understand the people you’re trying to reach
Master information events
Interested in master's programmes from the School of Business and Economics? Find out more about one of the most international universities in Europe and immerse yourself in your programme of choice through the following events.
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Master's Open Day | sign up for the next Master’s Open Day
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Online info sessions | register for an online info session
Pre-master International Business
Interested in studying this master's programme, but do not yet meet the requirements? Consider pursuing our pre-master.
Triple Crown accreditation - School of Business and Economics
'Triple Crown' accreditation from AASCB, AMBA, EQUISMSc International Business ranked #73 in the Masters in Management 2024
Financial Times Masters in Management 2024Our students rated the School of Business and Economics among the top 49 leading Positive Impact Schools
Positive Impact Rating 2024UM is the 10th best Young University in the world
Times Higher Education 2024 Young Universities RankingYou may also find the following programmes interesting:
- MSc IB – Strategic marketing – Learn the ins and outs of marketing in a fast-paced, international company
- MSc IB – Strategic Corporate Finance – Understanding the link between finance and business
- MSc Human Decision Science – Look at the decision-making process from economics and psychology.
Want to know more about our Master programmes?
Request a brochure
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