Are you curious to learn how to bridge the gap in methodology, thinking, and language and between “number-crunching” finance professionals and customer-centric marketers? Are you interested in understanding biases and heuristics in consumer and investor financial decision-making? Are you interested in understanding how both financial as well as marketing actions drive firm performance and how they relate to each other? Then the interdisciplinary specialisation in Marketing-Finance could be right for you. As part of the master’s programme in International Business, the specialisation combines core Finance, Marketing as well as specialised Marketing-Finance courses.
The specialisation in Marketing-Finance not only teaches you an understanding of finance, marketing, consumer psychology and their interrelations but also how to integrate them in an environment that aims at maximizing financial performance as well as customer value.
Interested in studying this master's programme, but do not yet meet the requirements? Consider pursuing our pre-master.
Interested in master's programmes from the School of Business and Economics? Find out more about one of the most international universities in Europe and immerse yourself in your programme of choice trough the following events.
Would you like to ask or talk about something with one of our students? On our YouTube channel, our master's students answer some of your most pressing questions! Prefer to directly talk to one of our students? Below you will find an overview of SBE's student ambassadors. The ambassadors will be happy to help you with all your questions.
International Business - spec Sustainable Finance and spec. Marketing-Finance
Nationality: Dutch
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International Business - spec Accounting & Business Information Technology
Nationality: German
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International Business - spec Strategy and Innovation
Nationality: Belgium
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International Business - spec Strategic Marketing
Nationality: Dutch
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Global Supply Chain Management and Change
Nationality: Dutch
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Global Supply Chain Management and Change
Nationality: Vietnamese
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The study incorporates the psychological parts of marketing to help you understand the people you’re trying to reach
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