Bachelor

Business Analytics

Do you consider yourself tech-savvy, analytical, and are you excited about learning how to turn data into business opportunities and efficient business solutions? Then the new bachelor’s programme in Business Analytics is right for you!

The BSc Business Analytics programme is multidisciplinary. It combines various subjects such as data science (mathematics, statistics, computer science, artificial intelligence) with business and economics research (finance, accounting, marketing, information management, operations, micro- and macroeconomics, policy design). You will acquire a solid knowledge of different business domains together with data analytical skills to tackle problems in business contexts.

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Study Information Events

Are you a prospective bachelor student? Then we are here to help! We understand that finding the right bachelor programme is important. That’s why we offer you several resources that will give you a feel of what it is like to study at Maastricht University’s School of Business and Economics. 

Visit this page to talk to our students, schedule a personal appointment or register for an Experience Day

Comparison SBE

Compare the different business & economics bachelor programmes

Do you want to find out which of our business and economics bachelor's suits you best?  To help you make your decision, we have developed a tool that allows you to compare our bachelor's programmes in terms of content, student profile and career prospects.

Compare the different bachelor programmes

Are you interested in the bachelor Business Analytics?

Watch this video presentation by the programme coordinator to learn more about this cutting-edge bachelor programme at the Maastricht University School of Business and Economics. 

Business Analytics - Study programme presentation