Why this programme?
Demand for experts in business analytics is growing rapidly. Today's managers should be equipped to oversee increasingly complex activities, whilst simultaneously staying on top of new developments within the fields of data science. This programme will give you the right set of skills and knowledge to succeed in this rapidly developing field. After the bachelor’s programme in Business Analytics at UM, you will be qualified and prepared for various career trajectories or related master's programmes.
You’ll like this programme if you …
- Have the ambition to turn big data and artificial intelligence into true benefits for business and society
- Enjoy mathematics in school and are also interested in how companies function
What you’ll actually do
- You will obtain a solid foundation in mathematics and statistics, computer science and artificial intelligence.
- You will acquire skills, knowledge and experience in a range of business disciplines including: strategy, organisation, finance, marketing, accounting, operations and economics.
- You will learn to understand, optimise and address challenges and bottlenecks in cyber security and risk management and the ethical implications of big data.
Problem Based Learning
Problem-Based Learning (PBL) is an innovative, student-centred instructional method widely used at Maastricht University. You will work in small tutorial groups of 12 to 15 students, and collaboratively seek practical solutions to real-world problems. Instructors act as facilitators, giving help as it’s needed. This allows you to build independence and develop research skills. As opposed to lectures – which are still the primary teaching method at most universities – PBL is dynamic, requiring active participation in a variety of tasks such as:
- deciding how to approach a given problem
- setting learning goals
- organising tasks to achieve those goals
- sharing your findings with one another
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With PBL, you’ll develop the practical skills you need in the workplace by taking skills trainings tailored to your courses.
Skill trainings you might take include:
- quantitative methods
- managing takeovers
- interview skills and techniques
- customer relations management
- country risk analysis
Maastricht University students on Problem-Based Learning
The International Classroom
As the world becomes increasingly globalised, those doing business must be able to work with people from many different cultural backgrounds. Students and staff come from all over Europe and the rest of the world, and Maastricht itself is at an international crossroads between the Netherlands, Belgium and Germany. An additional 450 exchange students from 39 different countries come to study at our faculty every year. Such diversity creates a strong international atmosphere.
We Are Global
Strength in diversity
UM embraces the International Classroom, an environment where our differences become our strengths. From day one, you’ll be challenged with differing viewpoints and experiences as you interact with staff and students from all over the world. This kind of interaction brings you closer to the programme’s goal of teaching you not only facts and concepts, but also international accessibility and intercultural understanding.
Study abroad
In the Business Analytics programme, you’ll be required to study abroad for at least half a year. This gives you the opportunity to expand your knowledge of other cultures and practices. The School has an extensive network of more than 130 partner universities around the world, in countries including Australia, Singapore, South Africa, the United States, and throughout Europe. The semester abroad at a partner university is a compulsory part of the curriculum. Depending on your study programme, you go on exchange either in the first or in the second semester of your third year of your bachelor’s.
On a yearly base, up to 750 SBE students spend part of their studies abroad within an exchange programme, and about 740 exchange students visit SBE.
Take your degree anywhere
The Maastricht University School of Business and Economics has the ‘Triple Crown’ of accreditations: from the American AASCB, the British AMBA and the European-wide EQUIS. This is invaluable if you plan on doing postgraduate education abroad. Only 1% of business schools worldwide have achieved this honour, and employers know that the Triple Crown status means they’re getting the best graduates with the best education from a top School.
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