Your future

This degree will open up a wide variety of career paths to you when you graduate. Virtually all employment sectors are affected by digital transformations and need people who fully understand the potential opportunities and consequences of digitalisation for individuals, communities, nations and the world. The interdisciplinarity of the programme will allow you to communicate this knowledge to people of all backgrounds within an organisation. This would make you particularly suited for the following types of jobs:

Marketing, communications & PR
You will be well prepared to analyse the needs of both organisations and potential audiences. This would make you an ideal candidate for traditional jobs in communications and media as well as in the growing area of ‘digital culture’, in positions such as:

• marketing coordinator
• advertising account manager
• digital strategy manager
• social media account manager
• social media strategist
• online community manager
• digital journalist
• digital curator

Usability & procurement
Organisations need employees who understand the needs of their customers or stakeholders when it comes to their user experience. For example, many standard software packages and platforms need to be configured to meet local or targeted user requirements. Without being able to understand such requirements, organisations are more likely to make bad procurement decisions and/or fail to meet the needs of their intended users. Jobs in this area include:

• chief digital officer (CDO) for digitalisation processes
• user experience design
• usability studies expert
• procurement specialist
• project manager for software implementation

Policy & design
There is a growing number of digital policy roles in local, national and international government and administration. These vary widely in their scope. For example, you could work at a municipality, advising on the implementation of ‘smart city’ initiatives, highlighting ethical and practical complexities at an early stage and engaging stakeholders to facilitate transparent and democratic implementation. Or you could work within a ‘’digital ministry’ position that many European governments are currently developing and advise on the updating of privacy law and data-protection regulation in light of digital transformations. Another option is to work at a private company that designs digital technologies, ensuring that questions of privacy, liability, accountability are taken into account at an early stage, in order to prevent costly mistakes at a later stage.