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Marketing-Finance

Courses & curriculum 2024 - 2025

Your courses will reflect the comprehensive nature of this interdisciplinary programme. In small classes, you will gain a thorough theoretical understanding of all aspects of marketing and finance, helping you to understand how consumers make financial decisions, how to develop innovative financial products, and how to assess the risks of these products in relation to market returns. At the end of the specialisation, you will be able to understand and analyse the financial side of product development, market those products, translate the benefits into added financial value, and take part in strategic decision-making at a senior level.

* These course details are provided for the general information of prospective students, and are subject to change. No rights can be derived from this information with regard to graduation requirements, scheduling, content, examinations or other assessment procedures for the degree courses described here. Complete details of study programmes for each academic year are published on the SBE Student Intranet and in the Education and Examination Regulations (EER).

 

 Want to view the courses of previous years?

Please check the Outline Study Programme.

Outline of your Study Programme (OSP)

To gain insight into the curriculum of this master's programme, we refer you to the Outline Study Programme website. Here you will find exactly which course is taught in which period and the contents of the courses. 

Outline Study Programme Check curriculum
  1. Year 1

    Courses
    • Shareholder Value and Market Based Assets
    • Research in International Business
    • Consumer Psychology
    • Elective
    • Behavioural Finance
    • Financial Product Development: A Marketing-Finance Approach

    Skills + Thesis

    • Writing a Master's Thesis Proposal
    • Master's thesis or Thesis Internship Programme

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