Science Communication I
Full course description
Every scientist will have to deal with it more than once in their career: communicating science. As a scientist, you will need to go to a conference, write press releases about big projects and participate in societal science events. All these different communication types require different approaches. An understanding of the differences and practice in the different approaches is crucial in order for a scientist to have an impact.
In this course, you will practice different science communication techniques. You will build your own science communication portfolio so you can make your personal science communication strategy. We will address formal academic conference presentations, as well as writing popular sciences blogs. You will learn how to use your brain, your heart and your gut for communication science!
Course objectives
After this course, student will be able to:
- prepare and structure a clear, concise, and persuasive academic message.
- convey complex information clearly through visual and oral presentation skills.
- explore different science communication types to engage the audience and make their message stick.
- translate academic knowledge to a format that is understandable for laymen.
- understand and create their own digital professional footprint and IT use, so it can be used in an intentional manner.
- design a consistent personal communication strategy for both professional and popular purposes.
Recommended reading
A literature list will be provided on Canvas. Additional material needs to be retrieved by students themselves.
- K.G.M. Lenssen