Introduction to Business Administration

Full course description

Business administration studies problems within the firm and relates to problems in the fields of marketing and logistics, finance, accounting and information management and organization and strategy. This course introduces students in the various topics that are related to business administration so that students have basic knowledge for the more specialized courses in marketing, organization, finance, strategy, supply chain management and accounting. The integration of the knowledge on these topics will take place by running a management simulation that covers all stages of setting up and running a business (Market place live).