Consumer Behaviour

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In this course we explore how people make decisions and how companies and governments use that information. We will explore, among other things, how monopolists can exploit their monopoly power, how consumers deal with decision which have consequences over time, and how we can stimulate ethical consumption. After the course you can explain, why are there so many brands of toothpaste, why cellphone plans are so complicated, why you are obliged to buy medical insurance, why people say they will buy Fairtrade products, but don’, and more. In addition to theories and empirical findings we will also discuss the empirical methods used to investigate these questions.