Food Innovation

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What is food innovation? What is it required to innovate in one of the most competitive industries, yet one with the shortest budgets in R&D? These are some of the questions that we will analyse in this advanced level course. We will start by clarifying the concept of innovation and how it can be applied to food. The course focuses on the development of an innovative food concept that is also attractive to the consumers. We will work in intensive tasks for generation of ideas for food product development. You will have to make use of your creativity, but also of the knowledge gained to this point during your bachelor to create a food product idea that could be a success in the market and that provides a clear benefit to the consumer.