Ondernemerschapsmanagement in de Zorg

Volledige vakbeschrijving

The healthcare sector struggles with financial and quality demands and finds it difficult to respond to these changing societal demands. It seems that the health sector could benefit from entrepreneurial management: it is not only important to do the things right but also to do the right things. It is becoming increasingly important for Health Service Organisations (HSOs) and Health Professionals (HPs) to combine the efficient utilization of skills and resources with an effective advancement of new services to address emergent or future needs. For this, HPs and HSOs need (1) entrepreneurial capabilities to develop value propositions, and (2) organisational and managerial capabilities to develop these into sustainable endeavours.
To acquire both capacities, the module focuses on stimulating students to understand and develop both in the context of healthcare. In the first part of the course, students work on their entrepreneurial capacities; in the second part of the course, students work on their organisational and managerial capacities. Cognition is built by introducing students to theories, concepts and approaches related to both capacities. Working on two projects develops their skills and spirit. The “value proposition project” is about designing and presenting a healthcare related value proposition. The “organisation and management project” is about crafting and presenting a related development plan. Competition and gamification is used to enhance the realism of both practical projects.