Digital Professional Communication
Full course description
Whatever your background, you need to deliver compelling messages both on- and offline to enhance your professional development. Professional communication practices used to consist primarily of written, verbal or oral communication. But in an increasingly digitalized world another form of communication has become indispensable: digital professional communication. The digital world is somewhat similar but also somewhat different compared to the real world. People have access to an enormous amount of information online, so you need to know how you stand out. In addition, not all information that is available is factually true, so it is important to know how to critically assess the information that your read online. This is all part of the skills course ‘digital professional communication’.
The following questions will be addressed in this course. What is professional communication? And what makes digital professional communication different to the other forms? How does it affect that people communicate and interact? How can we use them effectively? E.g. how should a professional text look like and how can we use social media in a professional manner? What are the pitfalls and challenges in digital communication? And which type of digital communication is going to be effective for your personal professional development? In this skill training you will gain insight into the changing landscape of professional communication and how to navigate through this. Students will get practical skills related to writing, designing and critical reading. In addition, students will learn to think about their impact and personal brand in the digital world.
Students are provided with workshops in which suggested readings are provided.
Additionally, students should read popular science articles to get familiar with the used writing styles.