Full course description
In this course we explore how consumers make decisions and how companies and governments use that information. We will explore, among other things, how people decide which insurances to buy – if any, how consumers deal with decisions that have consequences over time, and how we can stimulate ethical consumption. After the course you can explain, why are there so many brands of toothpaste, why cellphone plans are so complicated, why you are obliged to buy medical insurance, why people say they will buy Fairtrade products, but don’t, and more. In addition to theories and empirical findings we will also discuss the empirical methods used to investigate these questions.
- Learn to use theories from (behavioural) economics, marketing and psychology to understand and predict people’s choices
- Understand how companies and governments can use these theories to reach their desired goals
- Become acquainted with empirical methods used to identify the behaviour and preferences of consumers
Recommendations: VSS1202 Principles of Economics or VSS2202 Intermediate Microeconomics
No book, papers will be assigned