Introduction to Business Administration
Full course description
Business administration studies economic problems within the firm and relates to problems in the fields of marketing and logistics, finance, accounting and information management and organization and strategy. Business administration aims to provide an integrated view of all the various (sub) disciplines. This course introduces students in the various topics that are related to business administration so that students have basic knowledge for the more specialized courses in marketing, organization, finance, strategy, supply chain management and accounting. The course will be centered around a real-life management simulation: Market Place live.
- To introduce students to topics in business administration. In addition, the course prepares students for courses in marketing, organization, finance, strategy, supply chain management and accounting.
- Course material on Market Place live (for which you must purchase an individual licence).